The HBA Media agency has said the 2023 Saudi Cup horse racing event will be broadcast by 35 rights-holders across the world, including a number of new signings.
Entering its fourth year on February 24-25, rights to the $20m (€18.7m) Group 1 Saudi Cup are distributed globally by HBA, with the agency also sharing production duties with IMG. Last year’s event attracted over 30 individual broadcasters, according to HBA, with a similar number coming on board for 2023.
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