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Frasers Group to acquire Dutch retailer Twin Sport



Frasers Group has entered into a binding agreement to acquire Dutch retailer Twin Sport, which has 17 stores across the Netherlands and generated a revenue of €75m (£64m) in FY2023.

Separately, the retail giant is also in advanced negotiations to acquire over 10 former stores of Sprinter, part of JD Sports Fashion’s Dutch subsidiary Sports Unlimited Retail that went bankrupt in December 2023.

The acquisitions will further grow Frasers’ sports retail footprint in the Netherlands, where it currently operates five stores under its Sports World brand.

Ger Wright, managing director of sport at Frasers Group, said: “We are thrilled to be acquiring Twin Sport. This acquisition accelerates Sports Direct’s ambition to become the leading sporting goods retailer in EMEA.

“As part of Frasers, Twin Sport will benefit from our elevation strategy, our ongoing investment in omnichannel retail capabilities, and the incredible Sports Direct brand ecosystem.”

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